Monday, September 30, 2019

Economic Times – Booby trap hyperlinks in Web pages



Economic Times – Booby trap hyperlinks in Web pages

When you visit websites for news, you are forced to see a large number of advertisements, each competing with the other trying to lure you away to some useless stuff. If you are genuinely interested in what is advertised and click the link voluntarily that is fine. Nowadays you see videos playing automatically, right inside text or content, eating away bandwidth, wasting your time and slowing your connections.

I have observed another atrocity: Implanting irrelevant hyperlink to common words serving no purpose at all except to lead you away to some idiotic external site.  For example, the following page (as of today – 30th Sep 2019)


Contains link to the word ‘Care’ as shown in the image below


Hyperlinked to:



Indian Express is the worst offender as many web pages therein are covered by advertisements to 90% of space! True, try and verify this yourself

Why should prestigious newspapers stoop so low to cheat their readers? Google might be the real offender! Who knows.



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