HelpAge will eventually tie up with a good number of companies offering discounts, rebates and concessions on products & services of special interest to seniors citizens. Holders of Advantage cards can avail themselves of good discounts. Healthcare, Nursing Care, Hospital services, LOcal and outstation travel, Special goods, Fitness Aids, Legal help, etc are intended to be covered. This will be a mutually advantageous service.
This is what HelpAge has to say as of now
It is in this silver segment where marketing companies can discover
gold - through the tailor made AdvantAge Card, being introduced by India’s most respected senior citizen advocacy and welfare services provider, HelpAge India, a NGO with country wide presence.
The AdvantAge card will provide its subscribed members, aged 50 years and above with a range of services:
- Attractive discounts offered by a chain of preferred partners covering wide variety of goods and services
- Social networking through web based community
- Helpline based assistance services in healthcare, safety and security
I shall keep you updated on this as this project unfolds. Just follow this blog.