Tuesday, February 16, 2010

Caring for Senior Citizens : Dignity Foundation

Caring for the senior citizens
Friday, January 22, 2010 AT 12:22 PM (IST)

PUNE: The Dignity Foundation has come up with something that vouches to help change the post-retirement life in India. The NGO working for the cause and care of elderly citizens since many years launched a Dignity Donor Privilege Programme (DDPP) on Wednesday by Gandhian and social worker Shobhana Ranade. Also lending her support for the cause was singer Usha Uthup, who also performed for the Foundation's programme later in the evening.


Through this launch and revamped programme, which involves a set of unique services and privileges for the 50+ citizens, Dignity Foundation plans to reach out to 91 million senior citizens of our country. Every member of the DDPP becomes a donor to support this social cause while enjoying the benefits of their association with the foundation. The various benefits include Dignity Dialogue Magazine, Dignity Second Careers, 24/7 Helpline, Networking with peers, Dignity Discounts, Dignity Special Events, Trusted Information on call, Volunteer at Will, Professional Counsel and Security with Dignity, among others.


"There is no voice for the senior citizens in India and we are aiming at creating that voice. And to do so, the involvement of the government is very essential, which we intend to do through this programme. We have started advocacy by recommending five policies concerning elder citizens to the Cabinet Minister. Through this programme, we are inviting the older segment to come and be a part of the government," Sheilu Sreenivasan, founder president, Dignity Foundation, said. Along with the programme's launch, the foundation would also be launching the coloured version of its magazine, Dignity Dialogue in English and Hindi.

 "Age is all in the mind. All one needs is that extra spark. We have to discover that within us. One of the most important things that I believe in is to make people feel that they are worth it and that they belong to us. Loneliness is the biggest killer and we need to remove that out," Uthup said.


Sakaal Times (16 February 2010)


Dr P Vyasamoorthy,
30 Gruhalakshmi Colony Secunderabad 500015 Ph 040-27846631 / 9490804278

1 comment:

  1. Hi,

    Let me introduce myself, I am Smita Vahadane. I work for Avian Media; we are the PR agency for Dignity Foundation.

    I was wondering if you could include Dignity Hepline numbers in Mumbai, Pune, Bangalore and Chennai on your blog so that senior citizens needing any kind of assistance can be reached out to.

    Do let me know how we can take this forward,

    Awaiting your response at smita@avian-media.com