Friday, March 17, 2017
Hundred percent of survey respondents hate TOI ADs
I conducted a survey among TOI readers asking them:
Do you like first page / front page of TOI containing full page AD?
Do you like half (vertically) cut page in place of full page as first page?
Do you like the long thin right vertical strip of a projecting advertisement in TOI?
All the respondents invariably replied that they hate them. Earlier they had other things to hate, now it is ADVERTISEMENTS proper.
However as it happens with all surveys, here's customary caution: A larger study is needed to vindicate / support the findings. Current sample size: three; myself and my two daughters.
[ Times of India, Advertisements, Survey, Readership Survey]