APMS&IDC, on a pilot basis, had started some stores by roping in NGOs and non-profit organisations at King George Hospital in Visakhapatnam and teaching hospitals in Vijayawada and Kakinda. These stores have been selling drugs worth nearly Rs four crore every month. Buoyed with the response, the medical corporation has now decided to open similar pharmacies in the city.
"We are going to take up a massive campaign on the use of generic drugs, which are equally good in quality and cheap when compared to branded drugs. For instance, an antacid like Pantaprozole's branded tablet market retail price in the open market starts from Rs 60 for 10 tablets, whereas it costs only Rs 11 at Jeevandhra generic drugs," APMS&IDC general manager Ravi Udaya Bhaskar told TOI.
The corporation has been facilitating the NGOs in procuring 340 essential drugs (generic) through clearing and forwarding agencies The Jeevandhra pharmacies would sell the drugs by taking only 10% over the production cost. As a result, people will get huge discount at Jeevandhra.